Posted on Thu Dec 12 2019
“i am badminton” is BWF’s global integrity campaign which was unveiled at the 2015 BWF World Junior Championships. Players are at the center of this campaign because they have the right to compete in clean and fair sport. The “i am badminton” campaign offers a platform for players to express their love and respect for badminton. Players can do this through their commitment to clean and honest play.
"Protect Badminton from threats like doping, match fixing, illegal betting and corruption"
This integrity campaign is about players, coaches, technical officials and administrators working together to protect our sport from threats like doping, match fixing, illegal betting and corruption. This campaign focuses on the overwhelming majority of players who are proud to compete clean and true. The ” i am badminton” campaign is an opportunity for players to proudly state:
BWF, together with the hosts of the BWF World Junior Championships, organize “i am badminton” activities for players at each championships. These activations at events aim to teach players about good sports values and to education them in key elements of the anti-doping and anti-match fixing programmes. Players, members of the entourage (coaches, managers, trainers, physio staff) and technical officials must play their part and commit to the integrity of badminton.
Source: #iambadminton BWF
Entourage – coaches, manager, trainers and medical staff
Technical officials – umpires, line judges and referees